Choose standout stock
Designer labels, quality jewellery, vintage pieces, rare collectibles, great furniture, sought-after brands and genuinely unusual donations are strong candidates.
STORE MANAGER GUIDE
Post the things people would make a trip for.
A Treasure should feel worth discovering. Focus on unusual, desirable, high-value, collectable or especially well-priced stock rather than trying to upload the whole shop floor.
Use clear photos
Lead with the strongest full-item photo. Use extra images for labels, signatures, hallmarks, condition details and anything a serious buyer would want to inspect.
Write for search
Use the real brand, item type and useful identifying details. A title like “Burberry wool trench coat” is more useful than “nice jacket”.
LISTING STATUS
Tell shoppers what to expect before they arrive.
- Available in store: the item is on site and available to buy.
- Ask staff: the item is at the store but shoppers should speak to staff.
- Appointment only: use for secure or high-value stock that may be stored off-site. Never publish the secure storage location.
- Coming soon: use when you want shoppers to know an item is arriving but it is not yet ready for sale.
- Sold: update the listing promptly so shoppers do not travel for an item that has gone.
GOOD LISTING HABITS
Quality beats quantity.
- Use realistic, store-approved pricing and keep the displayed price current.
- Include condition issues that would matter to a buyer rather than hiding them.
- Do not include customer information, private staff information or secure-storage details.
- Update sold or unavailable stock as soon as practical.
- Use up to six photos when extra detail genuinely helps someone decide whether to visit.
THE SIMPLE TEST
Would someone change their route for this?
If the answer is yes, it probably belongs on OpShopa.